{"id":3,"date":"2025-09-09T12:27:28","date_gmt":"2025-09-09T12:27:28","guid":{"rendered":"https:\/\/longevitybg.com\/?page_id=3"},"modified":"2025-10-16T14:28:24","modified_gmt":"2025-10-16T11:28:24","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/longevitybg.com\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<!-- Paste this into an Elementor HTML widget -->\n<div class=\"policy-wrap\" style=\"font-family:Inter, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Arial, sans-serif; line-height:1.6; color:#111; max-width:900px; margin:0 auto; font-size:16px;\">\n  <style>\n    .policy-wrap h1,.policy-wrap h2,.policy-wrap h3{line-height:1.25; margin:1.2em 0 .6em}\n    .policy-wrap h1{font-size:2rem}\n    .policy-wrap h2{font-size:1.375rem}\n    .policy-wrap h3{font-size:1.05rem; text-transform:uppercase; letter-spacing:.02em}\n    .policy-wrap p{margin:.6em 0}\n    .policy-wrap ul{margin:.4em 0 .8em 1.2em}\n    .policy-wrap li{margin:.25em 0}\n    .policy-wrap .muted{color:#666}\n    .policy-wrap .card{background:#fff; border:1px solid #eee; border-radius:12px; padding:16px; box-shadow:0 1px 6px rgba(0,0,0,.04)}\n    .policy-wrap .toc a{color:#0a5; text-decoration:none}\n    .policy-wrap .toc a:hover{text-decoration:underline}\n    .policy-wrap a{color:#0a5}\n    .policy-wrap .hr{height:1px; background:#eee; margin:20px 0}\n    .badge{display:inline-block; background:#f5f7fb; border:1px solid #e6ebf5; color:#334; padding:.2em .55em; border-radius:999px; font-size:.82em}\n    .kicker{font-size:.92em; color:#444}\n    @media (max-width: 680px){\n      .policy-wrap{font-size:15px}\n      .policy-wrap h1{font-size:1.6rem}\n      .policy-wrap h2{font-size:1.2rem}\n    }\n  <\/style>\n\n  <h1>Privacy Policy<\/h1>\n  <p class=\"kicker\"><strong>Longevitybg<\/strong> respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal data when you visit or purchase from our website operated on WordPress with WooCommerce.<\/p>\n  <p class=\"muted\">Effective date: <strong>October 8, 2025<\/strong> \u00b7 Version: 1.0<\/p>\n\n  <div class=\"card toc\">\n    <h3>Contents<\/h3>\n    <ul>\n      <li><a href=\"#controller\">1. Data Controller &#038; Contact<\/a><\/li>\n      <li><a href=\"#scope\">2. Scope &#038; Definitions<\/a><\/li>\n      <li><a href=\"#data-we-collect\">3. Personal Data We Collect<\/a><\/li>\n      <li><a href=\"#purposes-legal\">4. Purposes &#038; Legal Bases<\/a><\/li>\n      <li><a href=\"#sharing\">5. Sharing &#038; Recipients<\/a><\/li>\n      <li><a href=\"#retention\">6. Retention<\/a><\/li>\n      <li><a href=\"#cookies\">7. Cookies &#038; Tracking<\/a><\/li>\n      <li><a href=\"#transfers\">8. International Transfers<\/a><\/li>\n      <li><a href=\"#security\">9. Security<\/a><\/li>\n      <li><a href=\"#rights\">10. Your Rights<\/a><\/li>\n      <li><a href=\"#children\">11. Children<\/a><\/li>\n      <li><a href=\"#changes\">12. Changes to this Policy<\/a><\/li>\n      <li><a href=\"#contact\">13. How to Contact Us<\/a><\/li>\n    <\/ul>\n  <\/div>\n\n  <div id=\"controller\" class=\"hr\"><\/div>\n  <h2>1) Data Controller &#038; Contact<\/h2>\n  <p><strong>Longevitybg<\/strong> (\u201cwe\u201d, \u201cus\u201d, \u201cour\u201d) is the data controller for personal data processed via our website and store.<\/p>\n  <p>\n    Email: <a href=\"mailto:office@longevitybg.com\">office@longevitybg.com<\/a><br>\n    Registered company details, address and registration\/VAT number will be added here once available.\n  <\/p>\n  <p>If we appoint a Data Protection Officer (DPO), we will publish their contact details here.<\/p>\n\n  <div id=\"scope\" class=\"hr\"><\/div>\n  <h2>2) Scope &#038; Definitions<\/h2>\n  <p>This Policy applies to personal data processed when you browse our website, create an account, place an order, contact us, or subscribe to marketing communications. \u201cPersonal data\u201d means information relating to an identified or identifiable natural person.<\/p>\n  <p>We sell premium longevity products, including third-party brands such as <strong>MILLIONDAYS<\/strong> and <strong>Dremenia<\/strong>, and our own proprietary Longevitybg product (collectively, the \u201cProducts\u201d).<\/p>\n\n  <div id=\"data-we-collect\" class=\"hr\"><\/div>\n  <h2>3) Personal Data We Collect<\/h2>\n  <h3>3.1 Data you provide to us<\/h3>\n  <ul>\n    <li><strong>Account &#038; profile:<\/strong> name, email, password, phone (optional), preferences.<\/li>\n    <li><strong>Orders &#038; fulfilment:<\/strong> billing and shipping details (name, address, email, phone), order contents, chosen delivery options, comments\/instructions.<\/li>\n    <li><strong>Communications:<\/strong> emails, contact form messages, support requests, product reviews.<\/li>\n    <li><strong>Marketing opt-ins:<\/strong> newsletter subscription status and preferences.<\/li>\n  <\/ul>\n  <h3>3.2 Data collected automatically<\/h3>\n  <ul>\n    <li><strong>Device\/usage data:<\/strong> IP address, browser, OS, device identifiers, pages viewed, referring\/exit pages, timestamps, approximate location (derived from IP).<\/li>\n    <li><strong>Cookies &#038; similar technologies:<\/strong> see <a href=\"#cookies\">Section 7<\/a>.<\/li>\n    <li><strong>Logs &#038; diagnostics:<\/strong> server logs, error logs for performance and security.<\/li>\n  <\/ul>\n  <h3>3.3 Payment data<\/h3>\n  <p>We do not store full card numbers. Payments are processed by third-party payment gateways. We receive limited information from them (e.g., last 4 digits, transaction ID, status) for reconciliation, fraud prevention, and customer service.<\/p>\n  <h3>3.4 Special categories of data<\/h3>\n  <p>We do <strong>not<\/strong> intentionally collect health or other special category data. Please do not submit such information via free-text fields. If it is inadvertently provided, we will delete or minimize it where feasible and lawful.<\/p>\n\n  <div id=\"purposes-legal\" class=\"hr\"><\/div>\n  <h2>4) Purposes &#038; Legal Bases<\/h2>\n  <p>We process personal data for the purposes and on the legal bases below (Art. 6 GDPR for EU\/EEA users):<\/p>\n  <ul>\n    <li><span class=\"badge\">Contract<\/span> <strong>Order processing &#038; fulfilment:<\/strong> to take and process orders, provide the Products, arrange delivery, handle returns\/warranty, and provide customer support.<\/li>\n    <li><span class=\"badge\">Contract<\/span> <strong>Account management:<\/strong> to create and maintain your account and order history.<\/li>\n    <li><span class=\"badge\">Legal obligation<\/span> <strong>Compliance:<\/strong> tax and accounting, consumer protection, responding to lawful requests, record-keeping.<\/li>\n    <li><span class=\"badge\">Legitimate interests<\/span> <strong>Security, fraud prevention, site reliability, analytics, and service improvement,<\/strong> provided your rights and freedoms are not overridden.<\/li>\n    <li><span class=\"badge\">Consent<\/span> <strong>Marketing communications &#038; non-essential cookies,<\/strong> where required by law. You can withdraw consent at any time without affecting prior processing.<\/li>\n  <\/ul>\n\n  <div id=\"sharing\" class=\"hr\"><\/div>\n  <h2>5) Sharing &#038; Recipients<\/h2>\n  <p>We share personal data only as necessary and with appropriate safeguards:<\/p>\n  <ul>\n    <li><strong>Payment processors:<\/strong> to process payments and prevent fraud.<\/li>\n    <li><strong>Couriers\/shipping providers:<\/strong> to deliver orders and handle returns.<\/li>\n    <li><strong>Hosting &#038; IT service providers:<\/strong> to operate and secure our WordPress\/WooCommerce platform.<\/li>\n    <li><strong>Analytics &#038; marketing tools:<\/strong> to measure site usage and (with consent where required) to send newsletters and offers.<\/li>\n    <li><strong>Professional advisors &#038; auditors:<\/strong> for compliance and business operations.<\/li>\n    <li><strong>Public authorities:<\/strong> if required by law or to protect rights, safety, and property.<\/li>\n    <li><strong>Third-party brands\/suppliers (MILLIONDAYS, Dremenia, etc.),<\/strong> only where necessary for fulfilment, product support, recalls, or legal compliance, and limited to what is required.<\/li>\n  <\/ul>\n  <p>We do not sell your personal data.<\/p>\n\n  <div id=\"retention\" class=\"hr\"><\/div>\n  <h2>6) Retention<\/h2>\n  <p>We retain personal data only for as long as necessary for the purposes described, or as required by law (e.g., tax\/accounting). After that, we will delete or anonymize data in accordance with our retention procedures.<\/p>\n\n  <div id=\"cookies\" class=\"hr\"><\/div>\n  <h2>7) Cookies &#038; Tracking<\/h2>\n  <p>We use cookies and similar technologies on our WordPress\/WooCommerce website to enable core functions (cart, checkout, account), remember preferences, analyze traffic, and (with consent where required) deliver marketing.<\/p>\n  <ul>\n    <li><strong>Strictly necessary:<\/strong> enable checkout, login, and security.<\/li>\n    <li><strong>Performance\/analytics:<\/strong> help us understand usage and improve the site.<\/li>\n    <li><strong>Marketing:<\/strong> personalize offers and measure campaign effectiveness.<\/li>\n    <li><strong>Preferences:<\/strong> remember your choices (e.g., language).<\/li>\n  <\/ul>\n  <p>You can manage cookie preferences via our cookie banner (where provided) and your browser settings. Disabling certain cookies may affect site functionality. Third-party cookies may be set by our service providers (e.g., analytics or email platforms).<\/p>\n  <p>If we maintain a separate Cookie Policy, it will be linked from the cookie banner and website footer.<\/p>\n\n  <div id=\"transfers\" class=\"hr\"><\/div>\n  <h2>8) International Data Transfers<\/h2>\n  <p>Where personal data is transferred outside your country (including outside the EU\/EEA), we will ensure appropriate safeguards (e.g., adequacy decisions or Standard Contractual Clauses) and implement supplementary measures where necessary.<\/p>\n\n  <div id=\"security\" class=\"hr\"><\/div>\n  <h2>9) Security<\/h2>\n  <p>We implement technical and organizational measures appropriate to the risk, including secure hosting, access controls, encryption in transit (HTTPS), and least-privilege practices. No method of transmission or storage is 100% secure; we continuously improve our safeguards.<\/p>\n\n  <div id=\"rights\" class=\"hr\"><\/div>\n  <h2>10) Your Rights<\/h2>\n  <p>Subject to applicable law (including the GDPR for EU\/EEA residents), you may have the right to:<\/p>\n  <ul>\n    <li>Access your personal data and obtain a copy;<\/li>\n    <li>Rectify inaccurate or incomplete data;<\/li>\n    <li>Erase personal data in certain circumstances (\u201cright to be forgotten\u201d);<\/li>\n    <li>Restrict processing in certain circumstances;<\/li>\n    <li>Object to processing based on our legitimate interests and to direct marketing at any time;<\/li>\n    <li>Data portability (receive your data in a structured, commonly used, machine-readable format and\/or have it transmitted to another controller, where technically feasible);<\/li>\n    <li>Withdraw consent where processing is based on consent (e.g., newsletters), without affecting the lawfulness of processing before withdrawal;<\/li>\n    <li>Lodge a complaint with a supervisory authority. For Bulgaria, this is the Commission for Personal Data Protection (CPDP\/KZLD).<\/li>\n  <\/ul>\n  <p>To exercise your rights, contact us at <a href=\"mailto:office@longevitybg.com\">office@longevitybg.com<\/a>. We may need to verify your identity before fulfilling your request.<\/p>\n\n  <div id=\"children\" class=\"hr\"><\/div>\n  <h2>11) Children<\/h2>\n  <p>Our website is intended for adults. We do not knowingly collect personal data from children under the age required by applicable law (typically 16 in the EU). If you believe a child has provided personal data, please contact us and we will take appropriate steps to delete it.<\/p>\n\n  <div id=\"changes\" class=\"hr\"><\/div>\n  <h2>12) Changes to this Policy<\/h2>\n  <p>We may update this Policy from time to time. The \u201cEffective date\u201d at the top indicates the latest version. We will post updates on this page and, where appropriate, notify you by email or prominent notice on the site.<\/p>\n\n  <div id=\"contact\" class=\"hr\"><\/div>\n  <h2>13) How to Contact Us<\/h2>\n  <p>If you have questions about this Policy or how we handle your personal data, please contact:<\/p>\n  <p>\n    <strong>Longevitybg<\/strong><br>\n    Email: <a href=\"mailto:office@longevitybg.com\">office@longevitybg.com<\/a><br>\n    (Postal address and company registration details to be added when available.)\n  <\/p>\n\n  <p class=\"muted\">Note: This Privacy Policy does not constitute legal advice. You should review it with qualified counsel to ensure compliance with your specific operations, Products, and jurisdictions.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy Longevitybg respects your privacy. 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